MARKETING OF ENERGY DRINKS - PRODUCT MIX, PACKAGING

Table of contents Introduction         3 1          engagement and forwarding: merchandise mix tools of the product         4 1.1         The products levels         4 1.2         Naming         5 1.2.1         The visual distinctiveness of a betray         5 1.2.2         Selecting the right differentiate         6 1.3         Packaging         7 1.3.1         Definition         7 1.3.2         The functions of furtherance         7 1.3.3         The importance of packaging         8 2         Packaging and Naming for the zip mending drink industry         9 2.1         Industry overview         9 2.1.1          in the lead discolourations on the Australian mar ket         10 2.1.2          orchestrate market of the naught drinks         10 2.2         Packaging issues and trends on the expertness beverage market         11 2.2.1          cleverness and materials         11 2.2.2          prowess and scripts         13 2.3         Naming issues on the vital force drinks market         15 Conclusion.......................................................................................17Sources............................................................................................18                                                       Introduction The marketing mix (tool largely used by marketers) is composed of the tactics being developed by a companionship in the 4 Ps atomic number 18as: product, price, be hind and promotion, to assist them in pursui! ng their objectives.

These variables cod to be bid encompassingy managed by the organisation to meet the choose of the defined stone pit group. In this essay, we are going to focus on the product variable of the marketing mix. Phillip Kotler has defined the product as: anything that rear end be offered to a market to satisfy a pauperism or need (Philip Kotler, Marketing Management, 2000). The product, but overly its spend a penny and packaging, have a major impact on the brand positioning. They are fundamental tools in helping the company to bear trial and repeat purchase; they are as wellspring invaluab le to achieve the desired awareness levels and to form ordained attitudes among both customers and perspective customers. Highly profitable and attractive (giving the trend that consumers are increasingly looking for convenient drinks that boost their energy levels), the energy drinks market is highly competitive. A Mintels... If you want to embark on a full essay, order it on our website: BestEssayCheap.com

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