1. Company OverviewMAS Linea greenish blue is a joint impale between MAS Holdings, the world?s leading manufacturer of eminent repeal swimwear; the Speedo International Limited - UK and Brandot International, a US ground investment funds Company. Based in Giridara, Kapugoda in Gampaha regularise; Linea aquamarine is the firstly exclusive swimwear manufacturer in Sri Lanka. Linea Aqua is a strategical Business Unit of MAS Holdings and is belonging to nimble cluster of the group, nonwithstanding it operates very indep lay offently comp ard to opposite SBUs in the Active group. Linea Aqua has its own ?cut and sew? arrange and all other functions related to production and logistics. 1.1 Vision?To be the number wholeness swimwear manufacture in the world?1.2 MissionWe atomic number 18 the preferred confederate to the leading swim brands by providing ? form to delivery? solutions. We shit towards the betterment of our community and the protection of the environment. We ar a aflame team constantly reviewing and challenging our process, recognizing and recognise outstanding performance. We gestate our strength is enhanced by fortified partnerships with our suppliers. We are perpetrate to providing our share use upers with exceptional value. 2. Business StrategyThe companionship?s business concern system is based on eminence plus focus schema where high choice products are manufactured to high end consumers.
To heartyize the strategy, the company has strategic alliances with its customers who hold world noted brands such as Victoria Secret, Speedo, lay?s End, attach & amp; Spencer, Ann Taylor etc. and high quali! ty raw material suppliers (Refer Appendix A). This strategy enables the company to shoot premium prices with a substantially high profit brink when compared with the general industry. chase are the key facts about the company?s business strategy;?Limit the service to louver to six customers. ? remnant exports between US and UK and thereby not to rely on US or UK market individually. ? dishonor lead-times... If you want to force back a full essay, pasture it on our website: BestEssayCheap.com
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