Health Care Marketing Analysis

Health dread Marketing Analysis On November 1, 2011 Bon Secours Virginia is cross off to liberal the St. Francis Watkins concentre in Chesterfield, Virginia. Marketing for the new installment consists of commercials, billboards, and bragging(a) posters in their sure facilities; allowing consumers to obtain information on the operative run and the exact location of the facility. The total also affords underway practicing physicians the opportunity to expand their customer base. Finally, the center depart roll ear Bon Secours in reaching more of its tar loll around market in an up-and-coming area. The Four Ps According to Berkowitz, an organization must develop a chief of intersectionion, determine the price customers are automatic to pay, identify what range is most convenient for customers to purchase the product or access the service, and finally, promote the product to customers to let them turn in it is on tap(predicate) (Berkowitz, 2006, p. 4). Instead of offering a tangible product or good, the Watkins Centre offers medical services. The services offered by St.

Francis Watkins Centre take on: A freestanding 24/7 emergency department Diagnostic imaging including MRI, CT and X-Ray 100,000 square initiation physician medical office buildings Breast Center research laboratory Physical therapy and sports medicine services (Bon Secours Virginia, 2011) A nonher service offered by the center is convenience. The Watkins Centre offers on-site diagnostic and imaging centers that will enable patients to have a productive one-stop experience (Bon Secours Virginia, 2011). The center will also put forward faster results! from tests and easier referrals to St. Francis medical examination Center. Pricing for services available at the center is not available. Many patients seen will have indemnification or another(prenominal) forms of payment. If not, Bon Secours offers a Care Card philanthropy program to dish out uninsured patients with their bill. If uninsured patients are over the income limits to qualify for the Care Card Bon Secours also offers an...If you want to get a total essay, order it on our website: BestEssayCheap.com

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